The story follows a cereal brand mascot, Dex Dogtective, who, along with his best friend, Daredevil Dan, bands together a group of "Ikes" in Marketropolis to fight against the forces of the evil Brand X, who threaten to take over the entire supermarket.Īfter raising tens of millions of dollars in funding, Foodfight! had a troubled and much delayed production. Foodfight! takes place in the "Marketropolis" supermarket, which, after closing time, transforms into a city where all the citizens are "Ikes", personified well-known marketing icons. The film features the voices of Charlie Sheen, Wayne Brady, Hilary Duff, Eva Longoria, Larry Miller, and Christopher Lloyd. Foodfight! is a 2012 American computer animated adventure comedy film produced by Threshold Entertainment and directed by Lawrence Kasanoff.
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